Nathan Jennison, the owner and managing broker of a new business, needed to launch his company within just three weeks. The business had no previous branding or digital presence, and loans were already in progress. Our challenge was to quickly develop an enterprise-level design and cost-effective solution using out-of-the-box templates with a semi-custom approach. We also had to migrate the business CRM while the new business was already live.
Solution
In just 3 weeks, we rose to the challenge of creating a brand new digital footprint for Nathan Jennison’s new business with no previous branding or digital presence. We quickly developed a founder brand, a logo, and a brand style guide. Using a cost-effective approach to building, we utilized a premium Yootheme for WordPress theme and modified graphics for a semi-custom approach to design. The result was a long scroll single-page website that was up and running in no time.
After the launch, we continued to support the brand by converting the single-page website into a multi-page marketing site with a blog. This allowed us to implement a local SEO strategy, individual loan offer marketing efforts, and support the brand’s growth. We also migrated the business Shape CRM at the same time, setting up and configuring the new instance to streamline the business’s workflow.
