PIVOT
Client
Challenge
PIVOT needed a professional website that clearly explained its new service and connected family law attorneys and mediators with trusted financial, lending, real estate, and business experts. The brand needed to make a complex referral and collaboration process feel simple and approachable, while moving quickly from a new business concept to a credible online presence.
Solution
Poket helped shape PIVOT’s brand and messaging around Financial Divorce Care, making the network’s purpose clear from the first visit. We tailored an existing WordPress design with a distinctive teal-and-gold palette, clear typography, and concise, benefit-focused copy to support an efficient launch.
A dedicated How It Works page, detailed use cases, and expert profiles explained how family law professionals could build a trusted financial team. Clear content hierarchy and in-page navigation made complex scenarios easier to explore. We also simplified the initial inquiry path with a shared contact form, so visitors could reach out without first choosing an individual specialist.
Responsive refinements improved the experience across desktop, tablet, and mobile, including visible expert names on touchscreens and a tested inquiry form. The website went live in September 2022, bringing PIVOT’s focus on advocacy, community, collaboration, and financial optimism into a cohesive digital presence.
Poket Collective on This Project
- Danielle Engel
- Laura Jennison
- Douglas Choate
